Being Visible Drives Unexpected Opportunities – Like Being Interviewed by CBS Money Watch
Last week, I got a call from the blog writer at CBS Money Watch who wanted to interview me on elevator pitches. I was, of course, delighted. I asked her how she happened to find me. She said that she searched amazon.com for elevator pitch, and I was one of several authors that she found. Now that she mentioned it, I recall putting “elevator pitch” in the keyword section for my book BE SHARP: “Tell Me About Yourself” in Great Introductions and Professional Bios. You can read the posting at http://www.cbsnews.com/8301-505125_162-57356099/elevator-pitch-8-ways-to-take-yours-to-a-higher-level/. I am in the third item, Avoid Cheese.
The point is that if you want people to find you, you have to show up in the places where they are looking and make it easy for them to connect with you. Whether it is promoting your business or finding a job or being on an industry’s radar screen, it is worthwhile to do some strategic thinking and take some targeted actions. This is not just being on Face Book or Twitter or LinkedIn – or having a website or writing a book. It is understanding what resources are out there, how to use them best for your purposes, and INVESTING your time and money selectively and wisely. Then, when opportunity is ready to knock, it can find your door.
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